What is Brief-Draft-Production?
Brief-Draft-Production is a content creation workflow that separates ideation, writing, and finalization into distinct phases. The brief captures what you want to create, the draft colors between the lines, and production handles final polish and publishing. This separation allows for better specialization and clearer feedback loops.
Why Brief-Draft-Production Matters
Most content bottlenecks happen because phases are mixed together. Writers struggle when they have to research, write, and edit simultaneously. By separating phases, you can parallelize work, give clearer feedback, and maintain quality at scale.
How to Implement
- 1 Create brief templates for each content type
- 2 Ensure briefs are detailed enough for any qualified writer
- 3 Set clear completion criteria for each phase
- 4 Assign different reviewers for different phases
- 5 Time-box each phase to maintain velocity
Common Mistakes
X Skipping briefs to 'save time' (it doesn't)
X Briefs that are too vague to be actionable
X Mixing feedback types across phases
X Not having clear ownership at each phase
Related Terms
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