Guides & How-Tos

Step-by-step guides for creating essential marketing deliverables. Each guide is tailored for technical B2B SaaS products.

Choose a Deliverable

Messaging Framework

Foundational document defining how to communicate product value

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Demo Video

Video walkthrough showing your product in action

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Sales Deck

Presentation for sales conversations with prospects

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Website Copy

Written content across your marketing website

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Technical Whitepaper

In-depth document explaining technical approach or architecture

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

One-Pager

Single-page summary of product value proposition

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Case Study

Detailed customer success story

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Blog Strategy

Plan for creating blog content that attracts and converts

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Outbound Sequence

Email series for reaching unengaged prospects

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Use Case Video

Video showing how product solves specific problems

Select your category:

API Platforms Data Infrastructure Developer Tools Cloud Security Observability Platforms MLOps Platforms Infrastructure as Code Database Platforms

Browse by Category

Looking for all guides for a specific industry? Jump straight to your category.

API Platforms 10 guides available View all → Data Infrastructure 10 guides available View all → Developer Tools 10 guides available View all → Cloud Security 10 guides available View all → Observability Platforms 10 guides available View all → MLOps Platforms 10 guides available View all → Infrastructure as Code 10 guides available View all → Database Platforms 10 guides available View all →

Featured Guides

Messaging Framework

For Developer Tools

Essential

Website Copy

For API Platforms

High Impact

Case Study

For Cloud Security

Need help creating content?

We help technical B2B SaaS companies create messaging that resonates with technical buyers.

Work With Us