Glossary

Essential terms and concepts for technical product marketing. From messaging frameworks to developer relations, learn the vocabulary of B2B SaaS marketing.

Disciplines

Specialized areas of expertise within technical product marketing.

Technical Product Marketing

Product marketing focused on technical products sold to technical buyers.

Developer Marketing

Marketing strategies and tactics specifically designed to reach software developers.

Sales Enablement

Content, tools, and training that help sales teams close deals more effectively.

Content Marketing

Creating and distributing valuable content to attract and engage a target audience.

Developer Relations

Building relationships with developers through community, education, and advocacy.

Key Concepts

Foundational ideas and strategies in technical product marketing.

Product-Led Growth

A go-to-market strategy where the product itself drives customer acquisition and expansion.

Value Proposition

A clear statement of the tangible value your product delivers to customers.

Go-to-Market Strategy

The plan for launching and selling a product to target customers.

Positioning

How your product is perceived relative to alternatives in your market.

Bottom-Up Adoption

A sales motion where individual users adopt a product before company-wide purchase.

Processes & Frameworks

Repeatable methodologies for creating marketing content.

Messaging Framework

A structured document that defines how to communicate your product's value consistently.

Brief-Draft-Production

A three-phase editorial process for creating high-quality content efficiently.

All Terms A-Z

Bottom-Up Adoption → Brief-Draft-Production → Content Marketing → Developer Marketing → Developer Relations → Go-to-Market Strategy → Messaging Framework → Positioning → Product-Led Growth → Sales Enablement → Technical Product Marketing → Value Proposition →

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