A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Cloud Security 1-2 weeks

Demo Video for Cloud Security

A video walkthrough showing your product in action, typically 2-5 minutes long. Demo videos help prospects understand what your product does without requiring a sales call or signup.

Why Cloud Security Companies Need This

For cloud security products, a well-crafted demo video is essential. Your target buyers—Security Engineers, DevSecOps Engineers, CISOs—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing cloud security mean your demo video needs to:

! Address: Differentiating in a crowded market
! Address: Balancing technical depth with business value
! Address: Addressing vendor fatigue

Key Components

Every effective demo video for cloud security should include:

  1. 1
    Hook in first 10 seconds
  2. 2
    Problem statement
  3. 3
    Solution walkthrough
  4. 4
    Key feature highlights
  5. 5
    Call to action

Step 1: The Brief

Before creating your demo video, document answers to these questions specific to your cloud security product:

Product Questions

  • → What specific cloud posture management capabilities does your product offer?
  • → How does your product differ from Wiz?
  • → What metrics can you share about performance or results?

Persona Questions

Security Engineers:

  • → How does your product address: Alert fatigue from too many tools?
  • → How does your product address: Lack of cloud-native context?

DevSecOps Engineers:

  • → How does your product address: Shifting security left?
  • → How does your product address: Developer friction?

Use Case Questions

  • → How does your product support cloud security posture?
  • → How does your product support compliance automation?

Step 2: The Draft

With your brief complete, create your demo video following this structure:

Demo Video Outline

  1. 1. Hook in first 10 seconds
  2. 2. Problem statement
  3. 3. Solution walkthrough
  4. 4. Key feature highlights
  5. 5. Call to action

Tips for Cloud Security

TIP Lead with the problem: Alert fatigue from too many tools resonates with Security Engineers
TIP Show, don't tell: Include examples of cloud posture management and vulnerability scanning
TIP Address objections: Differentiating in a crowded market will be top of mind

Common Mistakes to Avoid

When creating a demo video for cloud security, watch out for these pitfalls:

X Making it too long (over 5 minutes)
X Starting with company history instead of value
X Showing every feature instead of key workflows
X Poor audio quality
X No clear call to action at the end

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Loom Tella.tv Screen Studio Camtasia

Learn From These Companies

Study how these cloud security companies approach their marketing:

Wiz ↗

Series D

Agentless positioning, fast time-to-value, graph-based approach

Snyk ↗

Series F

Developer-first security, open-source scanning focus

Lacework ↗

Series D

Anomaly detection focus, data-driven approach

Related Guides

Demo Video for Other Categories

Demo Video for API Platforms Demo Video for Data Infrastructure Demo Video for Developer Tools

Other Guides for Cloud Security

Messaging Framework for Cloud Security Sales Deck for Cloud Security Website Copy for Cloud Security
← Back to Cloud Security Marketing

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