Free Tool

Developer Marketing ROI Calculator

Calculate the return on your developer marketing investment. See how content, community, and developer relations drive revenue.

Investment

Monthly Content Budget

Blog posts, tutorials, docs, videos

Monthly DevRel / Community

Conferences, meetups, community management

Monthly Paid Acquisition

Ads, sponsorships, newsletters

Team Headcount Cost (Monthly)

Fully loaded cost of marketing team members

Funnel Metrics

Monthly Website Visitors

Visitor → Signup Rate

Signup → Activation Rate

Users who reach "aha moment"

Activation → Paid Rate

Revenue

Average Contract Value (ACV)

Annual revenue per customer

Customer Lifetime (Years)

ROI Results

📊

Enter your numbers and click calculate to see your ROI.

Industry Benchmarks

Compare your numbers against typical B2B SaaS metrics:

Signup Rate

2-5%

Developer tools

Activation Rate

20-40%

Freemium products

LTV:CAC Ratio

3:1+

Healthy benchmark

Payback Period

<12 mo

Target for efficiency

Numbers Not Where You Want Them?

A calculator shows you where you are. We help you get where you need to be.

We help technical B2B companies improve:

→ Visitor-to-signup conversion (messaging & copy)
→ Activation rates (onboarding & docs strategy)
→ CAC efficiency (content & channel strategy)
→ Overall marketing ROI

Get a Free Audit

30-min call to review your funnel