A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Database Platforms 2-3 weeks (including customer interviews)

Case Study for Database Platforms

A detailed story of how a customer achieved success with your product. Case studies provide social proof and help prospects envision their own success with your solution.

Why Database Platforms Companies Need This

For database platforms products, a well-crafted case study is essential. Your target buyers—Backend Engineers, Database Administrators, Architects—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing database platforms mean your case study needs to:

! Address: Differentiating in a mature market
! Address: Addressing migration risk concerns
! Address: Explaining pricing models clearly

Key Components

Every effective case study for database platforms should include:

  1. 1
    Customer overview
  2. 2
    Challenge/problem faced
  3. 3
    Solution and implementation
  4. 4
    Results and metrics
  5. 5
    Customer quote
  6. 6
    Key takeaways

Step 1: The Brief

Before creating your case study, document answers to these questions specific to your database platforms product:

Product Questions

  • → What specific managed infrastructure capabilities does your product offer?
  • → How does your product differ from PlanetScale?
  • → What metrics can you share about performance or results?

Persona Questions

Backend Engineers:

  • → How does your product address: Scaling complexity?
  • → How does your product address: Query performance?

Database Administrators:

  • → How does your product address: Operational overhead?
  • → How does your product address: Backup and recovery?

Use Case Questions

  • → How does your product support database modernization?
  • → How does your product support scaling applications?

Step 2: The Draft

With your brief complete, create your case study following this structure:

Case Study Outline

  1. 1. Customer overview
  2. 2. Challenge/problem faced
  3. 3. Solution and implementation
  4. 4. Results and metrics
  5. 5. Customer quote
  6. 6. Key takeaways

Tips for Database Platforms

TIP Lead with the problem: Scaling complexity resonates with Backend Engineers
TIP Show, don't tell: Include examples of managed infrastructure and auto-scaling
TIP Address objections: Differentiating in a mature market will be top of mind

Common Mistakes to Avoid

When creating a case study for database platforms, watch out for these pitfalls:

X No specific metrics or outcomes
X Too focused on your product, not the customer
X Missing customer quotes
X Not addressing implementation challenges
X Poor storytelling structure

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Google Docs Notion Figma for design

Learn From These Companies

Study how these database platforms companies approach their marketing:

PlanetScale ↗

Series C

Serverless MySQL, branching workflow differentiator

CockroachDB ↗

Series F

Distributed SQL, resilience focus, PostgreSQL compatibility

Supabase ↗

Series C

Firebase alternative, open source, developer experience

Related Guides

Case Study for Other Categories

Case Study for API Platforms Case Study for Data Infrastructure Case Study for Developer Tools

Other Guides for Database Platforms

Messaging Framework for Database Platforms Demo Video for Database Platforms Sales Deck for Database Platforms
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