A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Database Platforms 1-2 weeks

Demo Video for Database Platforms

A video walkthrough showing your product in action, typically 2-5 minutes long. Demo videos help prospects understand what your product does without requiring a sales call or signup.

Why Database Platforms Companies Need This

For database platforms products, a well-crafted demo video is essential. Your target buyers—Backend Engineers, Database Administrators, Architects—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing database platforms mean your demo video needs to:

! Address: Differentiating in a mature market
! Address: Addressing migration risk concerns
! Address: Explaining pricing models clearly

Key Components

Every effective demo video for database platforms should include:

  1. 1
    Hook in first 10 seconds
  2. 2
    Problem statement
  3. 3
    Solution walkthrough
  4. 4
    Key feature highlights
  5. 5
    Call to action

Step 1: The Brief

Before creating your demo video, document answers to these questions specific to your database platforms product:

Product Questions

  • → What specific managed infrastructure capabilities does your product offer?
  • → How does your product differ from PlanetScale?
  • → What metrics can you share about performance or results?

Persona Questions

Backend Engineers:

  • → How does your product address: Scaling complexity?
  • → How does your product address: Query performance?

Database Administrators:

  • → How does your product address: Operational overhead?
  • → How does your product address: Backup and recovery?

Use Case Questions

  • → How does your product support database modernization?
  • → How does your product support scaling applications?

Step 2: The Draft

With your brief complete, create your demo video following this structure:

Demo Video Outline

  1. 1. Hook in first 10 seconds
  2. 2. Problem statement
  3. 3. Solution walkthrough
  4. 4. Key feature highlights
  5. 5. Call to action

Tips for Database Platforms

TIP Lead with the problem: Scaling complexity resonates with Backend Engineers
TIP Show, don't tell: Include examples of managed infrastructure and auto-scaling
TIP Address objections: Differentiating in a mature market will be top of mind

Common Mistakes to Avoid

When creating a demo video for database platforms, watch out for these pitfalls:

X Making it too long (over 5 minutes)
X Starting with company history instead of value
X Showing every feature instead of key workflows
X Poor audio quality
X No clear call to action at the end

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Loom Tella.tv Screen Studio Camtasia

Learn From These Companies

Study how these database platforms companies approach their marketing:

PlanetScale ↗

Series C

Serverless MySQL, branching workflow differentiator

CockroachDB ↗

Series F

Distributed SQL, resilience focus, PostgreSQL compatibility

Supabase ↗

Series C

Firebase alternative, open source, developer experience

Related Guides

Demo Video for Other Categories

Demo Video for API Platforms Demo Video for Data Infrastructure Demo Video for Developer Tools

Other Guides for Database Platforms

Messaging Framework for Database Platforms Sales Deck for Database Platforms Website Copy for Database Platforms
← Back to Database Platforms Marketing

Need help with your demo video?

We help database platforms companies create marketing content that resonates with technical buyers.

Work With Us