A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Database Platforms 2-4 weeks for full website

Website Copy for Database Platforms

The written content across your marketing website, including homepage, product pages, pricing page, and landing pages. Website copy is often the first impression prospects have of your company.

Why Database Platforms Companies Need This

For database platforms products, a well-crafted website copy is essential. Your target buyers—Backend Engineers, Database Administrators, Architects—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing database platforms mean your website copy needs to:

! Address: Differentiating in a mature market
! Address: Addressing migration risk concerns
! Address: Explaining pricing models clearly

Key Components

Every effective website copy for database platforms should include:

  1. 1
    Homepage hero and value prop
  2. 2
    Product/features page
  3. 3
    Pricing page
  4. 4
    About page
  5. 5
    Use case pages
  6. 6
    Integration pages
  7. 7
    CTAs throughout

Step 1: The Brief

Before creating your website copy, document answers to these questions specific to your database platforms product:

Product Questions

  • → What specific managed infrastructure capabilities does your product offer?
  • → How does your product differ from PlanetScale?
  • → What metrics can you share about performance or results?

Persona Questions

Backend Engineers:

  • → How does your product address: Scaling complexity?
  • → How does your product address: Query performance?

Database Administrators:

  • → How does your product address: Operational overhead?
  • → How does your product address: Backup and recovery?

Use Case Questions

  • → How does your product support database modernization?
  • → How does your product support scaling applications?

Step 2: The Draft

With your brief complete, create your website copy following this structure:

Website Copy Outline

  1. 1. Homepage hero and value prop
  2. 2. Product/features page
  3. 3. Pricing page
  4. 4. About page
  5. 5. Use case pages
  6. 6. Integration pages
  7. 7. CTAs throughout

Tips for Database Platforms

TIP Lead with the problem: Scaling complexity resonates with Backend Engineers
TIP Show, don't tell: Include examples of managed infrastructure and auto-scaling
TIP Address objections: Differentiating in a mature market will be top of mind

Common Mistakes to Avoid

When creating a website copy for database platforms, watch out for these pitfalls:

X Writing for yourself instead of the buyer
X Jargon and buzzwords without clarity
X Weak or missing CTAs
X Not addressing objections
X Inconsistent tone across pages

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Google Docs for drafting Webflow/Framer for implementation Hotjar for testing

Learn From These Companies

Study how these database platforms companies approach their marketing:

PlanetScale ↗

Series C

Serverless MySQL, branching workflow differentiator

CockroachDB ↗

Series F

Distributed SQL, resilience focus, PostgreSQL compatibility

Supabase ↗

Series C

Firebase alternative, open source, developer experience

Related Guides

Website Copy for Other Categories

Website Copy for API Platforms Website Copy for Data Infrastructure Website Copy for Developer Tools

Other Guides for Database Platforms

Messaging Framework for Database Platforms Demo Video for Database Platforms Sales Deck for Database Platforms
← Back to Database Platforms Marketing

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