A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Developer Tools 3-5 days

One-Pager for Developer Tools

A single-page document that summarizes your product's value proposition, key features, and benefits. One-pagers are used by sales teams and passed around internally by champions.

Why Developer Tools Companies Need This

For developer tools products, a well-crafted one-pager is essential. Your target buyers—Software Engineers, DevOps Engineers, Engineering Leaders—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing developer tools mean your one-pager needs to:

! Address: Proving productivity gains quantitatively
! Address: Overcoming 'we can build this ourselves' mentality
! Address: Differentiating in a crowded space

Key Components

Every effective one-pager for developer tools should include:

  1. 1
    Clear headline/value prop
  2. 2
    Problem statement
  3. 3
    Solution overview
  4. 4
    Key features (3-5)
  5. 5
    Key benefits (3-5)
  6. 6
    Social proof
  7. 7
    Contact/CTA

Step 1: The Brief

Before creating your one-pager, document answers to these questions specific to your developer tools product:

Product Questions

  • → What specific ide integration capabilities does your product offer?
  • → How does your product differ from Linear?
  • → What metrics can you share about performance or results?

Persona Questions

Software Engineers:

  • → How does your product address: Context switching between tools?
  • → How does your product address: Setup and configuration time?

DevOps Engineers:

  • → How does your product address: Pipeline complexity?
  • → How does your product address: Environment consistency?

Use Case Questions

  • → How does your product support developer onboarding?
  • → How does your product support code quality improvement?

Step 2: The Draft

With your brief complete, create your one-pager following this structure:

One-Pager Outline

  1. 1. Clear headline/value prop
  2. 2. Problem statement
  3. 3. Solution overview
  4. 4. Key features (3-5)
  5. 5. Key benefits (3-5)
  6. 6. Social proof
  7. 7. Contact/CTA

Tips for Developer Tools

TIP Lead with the problem: Context switching between tools resonates with Software Engineers
TIP Show, don't tell: Include examples of ide integration and cli tools
TIP Address objections: Proving productivity gains quantitatively will be top of mind

Common Mistakes to Avoid

When creating a one-pager for developer tools, watch out for these pitfalls:

X Cramming too much information
X No clear hierarchy
X Missing contact information
X Poor design/hard to scan
X Generic content not tailored to use case

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Canva Figma Google Slides

Learn From These Companies

Study how these developer tools companies approach their marketing:

Linear ↗

Series B

Product-led, speed focus, beautiful design as differentiator

Vercel ↗

Series D

Framework-tied growth, developer experience focus

Raycast ↗

Series A

Productivity focus, extension ecosystem, word-of-mouth

Related Guides

One-Pager for Other Categories

One-Pager for API Platforms One-Pager for Data Infrastructure One-Pager for Cloud Security

Other Guides for Developer Tools

Messaging Framework for Developer Tools Demo Video for Developer Tools Sales Deck for Developer Tools
← Back to Developer Tools Marketing

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