A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Cloud Security 3-5 days

One-Pager for Cloud Security

A single-page document that summarizes your product's value proposition, key features, and benefits. One-pagers are used by sales teams and passed around internally by champions.

Why Cloud Security Companies Need This

For cloud security products, a well-crafted one-pager is essential. Your target buyers—Security Engineers, DevSecOps Engineers, CISOs—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing cloud security mean your one-pager needs to:

! Address: Differentiating in a crowded market
! Address: Balancing technical depth with business value
! Address: Addressing vendor fatigue

Key Components

Every effective one-pager for cloud security should include:

  1. 1
    Clear headline/value prop
  2. 2
    Problem statement
  3. 3
    Solution overview
  4. 4
    Key features (3-5)
  5. 5
    Key benefits (3-5)
  6. 6
    Social proof
  7. 7
    Contact/CTA

Step 1: The Brief

Before creating your one-pager, document answers to these questions specific to your cloud security product:

Product Questions

  • → What specific cloud posture management capabilities does your product offer?
  • → How does your product differ from Wiz?
  • → What metrics can you share about performance or results?

Persona Questions

Security Engineers:

  • → How does your product address: Alert fatigue from too many tools?
  • → How does your product address: Lack of cloud-native context?

DevSecOps Engineers:

  • → How does your product address: Shifting security left?
  • → How does your product address: Developer friction?

Use Case Questions

  • → How does your product support cloud security posture?
  • → How does your product support compliance automation?

Step 2: The Draft

With your brief complete, create your one-pager following this structure:

One-Pager Outline

  1. 1. Clear headline/value prop
  2. 2. Problem statement
  3. 3. Solution overview
  4. 4. Key features (3-5)
  5. 5. Key benefits (3-5)
  6. 6. Social proof
  7. 7. Contact/CTA

Tips for Cloud Security

TIP Lead with the problem: Alert fatigue from too many tools resonates with Security Engineers
TIP Show, don't tell: Include examples of cloud posture management and vulnerability scanning
TIP Address objections: Differentiating in a crowded market will be top of mind

Common Mistakes to Avoid

When creating a one-pager for cloud security, watch out for these pitfalls:

X Cramming too much information
X No clear hierarchy
X Missing contact information
X Poor design/hard to scan
X Generic content not tailored to use case

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Canva Figma Google Slides

Learn From These Companies

Study how these cloud security companies approach their marketing:

Wiz ↗

Series D

Agentless positioning, fast time-to-value, graph-based approach

Snyk ↗

Series F

Developer-first security, open-source scanning focus

Lacework ↗

Series D

Anomaly detection focus, data-driven approach

Related Guides

One-Pager for Other Categories

One-Pager for API Platforms One-Pager for Data Infrastructure One-Pager for Developer Tools

Other Guides for Cloud Security

Messaging Framework for Cloud Security Demo Video for Cloud Security Sales Deck for Cloud Security
← Back to Cloud Security Marketing

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