A Programmatic SEO Experiment by Tom Granot ↗
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Cloud Security 3-5 days per sequence

Outbound Sequence for Cloud Security

A series of emails and touchpoints used to reach prospects who haven't yet engaged with your company. Outbound sequences are the lifeblood of sales-led growth.

Why Cloud Security Companies Need This

For cloud security products, a well-crafted outbound sequence is essential. Your target buyers—Security Engineers, DevSecOps Engineers, CISOs—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing cloud security mean your outbound sequence needs to:

! Address: Differentiating in a crowded market
! Address: Balancing technical depth with business value
! Address: Addressing vendor fatigue

Key Components

Every effective outbound sequence for cloud security should include:

  1. 1
    Sequence structure (typically 4-6 touches)
  2. 2
    Subject lines
  3. 3
    Email copy
  4. 4
    Call scripts (optional)
  5. 5
    LinkedIn touchpoints
  6. 6
    Timing and cadence

Step 1: The Brief

Before creating your outbound sequence, document answers to these questions specific to your cloud security product:

Product Questions

  • → What specific cloud posture management capabilities does your product offer?
  • → How does your product differ from Wiz?
  • → What metrics can you share about performance or results?

Persona Questions

Security Engineers:

  • → How does your product address: Alert fatigue from too many tools?
  • → How does your product address: Lack of cloud-native context?

DevSecOps Engineers:

  • → How does your product address: Shifting security left?
  • → How does your product address: Developer friction?

Use Case Questions

  • → How does your product support cloud security posture?
  • → How does your product support compliance automation?

Step 2: The Draft

With your brief complete, create your outbound sequence following this structure:

Outbound Sequence Outline

  1. 1. Sequence structure (typically 4-6 touches)
  2. 2. Subject lines
  3. 3. Email copy
  4. 4. Call scripts (optional)
  5. 5. LinkedIn touchpoints
  6. 6. Timing and cadence

Tips for Cloud Security

TIP Lead with the problem: Alert fatigue from too many tools resonates with Security Engineers
TIP Show, don't tell: Include examples of cloud posture management and vulnerability scanning
TIP Address objections: Differentiating in a crowded market will be top of mind

Common Mistakes to Avoid

When creating a outbound sequence for cloud security, watch out for these pitfalls:

X Too product-focused, not problem-focused
X Generic messaging not tailored to persona
X Too many emails too fast
X No A/B testing
X Weak or missing call to action

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Apollo Outreach Salesloft Instantly

Learn From These Companies

Study how these cloud security companies approach their marketing:

Wiz ↗

Series D

Agentless positioning, fast time-to-value, graph-based approach

Snyk ↗

Series F

Developer-first security, open-source scanning focus

Lacework ↗

Series D

Anomaly detection focus, data-driven approach

Related Guides

Outbound Sequence for Other Categories

Outbound Sequence for API Platforms Outbound Sequence for Data Infrastructure Outbound Sequence for Developer Tools

Other Guides for Cloud Security

Messaging Framework for Cloud Security Demo Video for Cloud Security Sales Deck for Cloud Security
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