A Programmatic SEO Experiment by Tom Granot ↗
Syntax GTM
Cloud Security 1 week per video

Use Case Video for Cloud Security

A video that shows how your product solves a specific problem for a specific audience. Use case videos are more targeted than general demos and help prospects see themselves in the solution.

Why Cloud Security Companies Need This

For cloud security products, a well-crafted use case video is essential. Your target buyers—Security Engineers, DevSecOps Engineers, CISOs—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing cloud security mean your use case video needs to:

! Address: Differentiating in a crowded market
! Address: Balancing technical depth with business value
! Address: Addressing vendor fatigue

Key Components

Every effective use case video for cloud security should include:

  1. 1
    Specific persona/problem focus
  2. 2
    Real workflow demonstration
  3. 3
    Before/after comparison
  4. 4
    Results or benefits shown
  5. 5
    Clear next step

Step 1: The Brief

Before creating your use case video, document answers to these questions specific to your cloud security product:

Product Questions

  • → What specific cloud posture management capabilities does your product offer?
  • → How does your product differ from Wiz?
  • → What metrics can you share about performance or results?

Persona Questions

Security Engineers:

  • → How does your product address: Alert fatigue from too many tools?
  • → How does your product address: Lack of cloud-native context?

DevSecOps Engineers:

  • → How does your product address: Shifting security left?
  • → How does your product address: Developer friction?

Use Case Questions

  • → How does your product support cloud security posture?
  • → How does your product support compliance automation?

Step 2: The Draft

With your brief complete, create your use case video following this structure:

Use Case Video Outline

  1. 1. Specific persona/problem focus
  2. 2. Real workflow demonstration
  3. 3. Before/after comparison
  4. 4. Results or benefits shown
  5. 5. Clear next step

Tips for Cloud Security

TIP Lead with the problem: Alert fatigue from too many tools resonates with Security Engineers
TIP Show, don't tell: Include examples of cloud posture management and vulnerability scanning
TIP Address objections: Differentiating in a crowded market will be top of mind

Common Mistakes to Avoid

When creating a use case video for cloud security, watch out for these pitfalls:

X Too broad, trying to cover everything
X Not showing the actual product
X No clear persona targeting
X Missing context about the problem
X Poor production quality

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona
→ Test messaging claims with real prospects if possible
→ Ensure design supports (not distracts from) the content
→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Loom Tella.tv Screen Studio

Learn From These Companies

Study how these cloud security companies approach their marketing:

Wiz ↗

Series D

Agentless positioning, fast time-to-value, graph-based approach

Snyk ↗

Series F

Developer-first security, open-source scanning focus

Lacework ↗

Series D

Anomaly detection focus, data-driven approach

Related Guides

Use Case Video for Other Categories

Use Case Video for API Platforms Use Case Video for Data Infrastructure Use Case Video for Developer Tools

Other Guides for Cloud Security

Messaging Framework for Cloud Security Demo Video for Cloud Security Sales Deck for Cloud Security
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