Why Database Platforms Companies Need This

For database platforms products, a well-crafted use case video is essential. Your target buyers—Backend Engineers, Database Administrators, Architects—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing database platforms mean your use case video needs to:

! Address: Differentiating in a mature market

! Address: Addressing migration risk concerns

! Address: Explaining pricing models clearly

Key Components

Every effective use case video for database platforms should include:

1
Specific persona/problem focus
2
Real workflow demonstration
3
Before/after comparison
4
Results or benefits shown
5
Clear next step

Step 1: The Brief

Before creating your use case video, document answers to these questions specific to your database platforms product:

Product Questions

→ What specific managed infrastructure capabilities does your product offer?
→ How does your product differ from PlanetScale?
→ What metrics can you share about performance or results?

Persona Questions

Backend Engineers:

→ How does your product address: Scaling complexity?
→ How does your product address: Query performance?

Database Administrators:

→ How does your product address: Operational overhead?
→ How does your product address: Backup and recovery?

Use Case Questions

→ How does your product support database modernization?
→ How does your product support scaling applications?

Step 2: The Draft

With your brief complete, create your use case video following this structure:

Use Case Video Outline

1. Specific persona/problem focus
2. Real workflow demonstration
3. Before/after comparison
4. Results or benefits shown
5. Clear next step

Tips for Database Platforms

TIP Lead with the problem: Scaling complexity resonates with Backend Engineers

TIP Show, don't tell: Include examples of managed infrastructure and auto-scaling

TIP Address objections: Differentiating in a mature market will be top of mind

Common Mistakes to Avoid

When creating a use case video for database platforms, watch out for these pitfalls:

X Too broad, trying to cover everything

X Not showing the actual product

X No clear persona targeting

X Missing context about the problem

X Poor production quality

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona

→ Test messaging claims with real prospects if possible

→ Ensure design supports (not distracts from) the content

→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Loom Tella.tv Screen Studio

Learn From These Companies

Study how these database platforms companies approach their marketing:

PlanetScale ↗

Series C

Serverless MySQL, branching workflow differentiator

CockroachDB ↗

Series F

Distributed SQL, resilience focus, PostgreSQL compatibility

Supabase ↗

Series C

Firebase alternative, open source, developer experience

Related Guides

Use Case Video for Other Categories

Use Case Video for API Platforms Use Case Video for Data Infrastructure Use Case Video for Developer Tools

Other Guides for Database Platforms

Messaging Framework for Database Platforms Demo Video for Database Platforms Sales Deck for Database Platforms

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