Why Data Infrastructure Companies Need This

For data infrastructure products, a well-crafted sales deck is essential. Your target buyers—Data Engineers, Analytics Engineers, Data Leaders—are evaluating multiple solutions and need to quickly understand why your product is the right choice.

The unique challenges of marketing data infrastructure mean your sales deck needs to:

! Address: Standing out in a crowded market

! Address: Explaining technical differentiation clearly

! Address: Addressing build vs buy skepticism

Key Components

Every effective sales deck for data infrastructure should include:

1
Title slide with clear value prop
2
Problem/challenge framing
3
Solution overview
4
Product walkthrough
5
Differentiation
6
Social proof/case studies
7
Pricing overview
8
Next steps

Step 1: The Brief

Before creating your sales deck, document answers to these questions specific to your data infrastructure product:

Product Questions

→ What specific data connectors capabilities does your product offer?
→ How does your product differ from Fivetran?
→ What metrics can you share about performance or results?

Persona Questions

Data Engineers:

→ How does your product address: Pipeline reliability and monitoring?
→ How does your product address: Schema management complexity?

Analytics Engineers:

→ How does your product address: Data quality issues?
→ How does your product address: Documentation and discovery?

Use Case Questions

→ How does your product support modern data stack setup?
→ How does your product support data migration?

Step 2: The Draft

With your brief complete, create your sales deck following this structure:

Sales Deck Outline

1. Title slide with clear value prop
2. Problem/challenge framing
3. Solution overview
4. Product walkthrough
5. Differentiation
6. Social proof/case studies
7. Pricing overview
8. Next steps

Tips for Data Infrastructure

TIP Lead with the problem: Pipeline reliability and monitoring resonates with Data Engineers

TIP Show, don't tell: Include examples of data connectors and transformation layer

TIP Address objections: Standing out in a crowded market will be top of mind

Common Mistakes to Avoid

When creating a sales deck for data infrastructure, watch out for these pitfalls:

X Too many slides (over 15-20)

X Feature dumps without context

X No story or narrative arc

X Missing competitive positioning

X Generic content not tailored to audience

Step 3: Production

With your draft complete, focus on these production steps:

→ Get feedback from someone who matches your target persona

→ Test messaging claims with real prospects if possible

→ Ensure design supports (not distracts from) the content

→ Set up tracking/analytics to measure effectiveness

Recommended Tools

Google Slides Pitch Keynote PowerPoint

Learn From These Companies

Study how these data infrastructure companies approach their marketing:

Fivetran ↗

Series D

Connector-focused messaging, reliability emphasis, enterprise push

dbt Labs ↗

Series D

Community-led growth, transformation focus, strong brand

Airbyte ↗

Series B

Open-source alternative positioning, connector quantity focus

Related Guides

Sales Deck for Other Categories

Sales Deck for API Platforms Sales Deck for Developer Tools Sales Deck for Cloud Security

Other Guides for Data Infrastructure

Messaging Framework for Data Infrastructure Demo Video for Data Infrastructure Website Copy for Data Infrastructure

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